1970
Maurice and Charles Saatchi started a small agency in London, not surprisingly called Saatchi & Saatchi. By 1978 it was the largest in the UK. By 1988 it was the largest in the world.
1970
September, an agency is born
1970
It all started with one ad.
1979
Saatchi becomes a household name helping Margaret Thatcher to become the first woman Prime Minister.
The Pregnant Man
An early ad that gained notoriety for the agency.
1990
Saatchi launched 'the world's favorite airline' for British Airways establishing brand globalization for the first time.
1993
Advertisement for British Telecom inspired a #1 hit for Pink Floyd - "Keep Talking."
1994
In December Maurice is removed as Chairman of Saatchi & Saatchi by a group of fund managers who had invested in the then publicly listed agency.
1995
In May, the agency pitches old clients British Airways and Qantas. They win and set up 4 offices around the world overnight: New York, Hong Kong, Singapore, and Sydney.
2000
M&C Saatchi is Agency of the Year and officially overtakes Saatchi & Saatchi in billings.
2000
Ad Age names M&C Saatchi Global Agency of the Year
2004
M&C Saatchi floats minority shares on the London Stock Exchange and expands operations across Europe.
AdWeek
Following the agency's launch Adweek declared M&C Saatchi to be, "The fastest growing start-up in the history of advertising."
Ketel One
San Diego Zoo
Outdoor
US Tourism
Outdoor
New Mexico Tourism
San Diego Zoo
TV
San Diego Zoo
Outdoor
San Diego Zoo
Outdoor
US Tourism
Outdoor
San Diego Zoo
Outdoor
Beverly Hills CVB
J. Paul Getty Museum
J. Paul Getty Museum
J. Paul Getty Museum
TV
Tourism Australia
California Department of Public Health
Outdoor
San Diego Zoo
Online
Crystal Cruises
J. Paul Getty Museum
San Diego Zoo
Outdoor
Beverly Hills CVB
San Diego Zoo
Outdoor
City National Bank
New Mexico Tourism Department
Ketel One
New Mexico Tourism Department
San Diego Zoo
Outdoor
Curacao Tourist Board
Tourism Australia
San Diego Zoo
Outdoor
New Mexico Tourism Department
TV
Dulcinea Farms
Outdoor
Crystal Cruises
J. Paul Getty Museum
California Department of Public Health
Outdoor
Beverly Hills CVB
Crystal Cruises
Ketel One
Mandarin Oriental
Crystal Cruises
California Department of Public Health
Outdoor
Tourism New Zealand
City National Bank
J. Paul Getty Museum
Crystal Cruises
Crystal Cruises
TV
Curacao Tourist Board
TV
San Diego Zoo
Petco
TV
British Airways
TV
Dulcinea Farms
Outdoor
Qantas Airways
Ketel One
Online
San Diego Zoo
Outdoor
J. Paul Getty Museum
Tourism Australia
J. Paul Getty Museum
J. Paul Getty Museum
Mandarin Oriental
San Diego Zoo
Outdoor
Royal Bank of Scotland
Outdoor
California Department of Public Health
TV
New Mexico Tourism Department
San Diego Zoo's Wild Animal Park
TV
California Department of Public Health
Outdoor
Heal the Bay
San Diego Zoo's Wild Animal Park
Outdoor
Mandarin Oriental
City National Bank
Outdoor
J. Paul Getty Museum
Royal Bank of Scotland
San Diego Zoo
Outdoor
Tourism Australia
San Diego Zoo
TV
New Mexico Tourism Department
TV
Tourism New Zealand
Qantas Airways
Dulcinea Farms
Outdoor
San Diego Zoo
J. Paul Getty Museum
Dulcinea Farms
Online
Crystal Cruises
Qantas Airways
J. Paul Getty Museum
Tourism Australia
US Tourism
TV
Tourism New Zealand
City National Bank
Outdoor
San Diego Zoo's Wild Animal Park
Epson America
J. Paul Getty Museum
J. Paul Getty Museum
San Diego Zoo's Wild Animal Park
Outdoor
Tourism Australia
Ketel One
New Mexico Tourism Department
US Tourism
Outdoor
J. Paul Getty Museum
San Diego Zoo
Outdoor
San Diego Zoo Creature Creator
Website
US Tourism
Outdoor
J. Paul Getty Museum
New Mexico Tourism Department
J. Paul Getty Museum
San Diego Zoo
TV
New Mexico Tourism Department
Beverly Hills CVB
J. Paul Getty Museum
Epson America
Tourism New Zealand
New Mexico Tourism Department
Dulcinea Farms
Outdoor
Qantas Airways
Epson America
City National Bank
Outdoor
City National Bank
Outdoor
Tourism New Zealand
TV
Tourism Australia
TV
Mandarin Oriental
Saatchi moment - Financial Times 9/04/10
The "Saatchi story" will be celebrated at the eponymous gallery off the King's Road on Thursday, as the great and the good of adland gather to toast 40 years since the founding of the agency.
Has anyone in London got (any of) the Saatchi brothers' pizazz? - More About Advertising 9/07/10
It's a bit much, after all, when advertising agencies escape from the ghetto of trade media for the first time in years only when two brothers who are well into their sixties (one of whom has retired from advertising if not art collecting) decide to hold a party.
Anniversary brings two Saatchi agencies together! - ADOI Magazine 9/09/10
Today marks 40 years since the Saatchi brothers started their first agency. Here we chronicle their journey... In 1970, two brothers start an agency. In 1995, it splits into two. This 9.9.2010, the two sides come together to celebrate 40 years of Saatchi.
Saatchi & Saatchi Celebrates 40th Anniversary with Party, Microsite - Agency Spy 9/15/10
M&C Saatchi, Santa Monica, CA created a microsite to commemorate Saatchi & Saatchi's 40th anniversary. At least for one recent evening at a soiree in London, which counted Bono and Margaret Thatcher among attendees, Maurice and Charles Saatchi made nice with their former agency to help blow out the candles
Gallery full of mad men - Financial Times 9/11/10
Lord Saatchi was in an embracing mood at the party to celebrate the first 40 years in business of his agency. Bringing together the M&C Saatchi and Saatchi & Saatchi rival agencies bearing the family name for the occasion, he said it was the "most unlikely coalition since the present government".
How to get ahead in advertising - The Independent, 9/03/10
Forty years ago, Charles and Maurice Saatchi founded the advertising agency that was to become one of the most glamorous and influential forces in the land. Their story is a parable for our time, says Peter York
Party politics cast aside for Saatchi 40th birthday - The Guardian Media Monkey Blog 9/10/10
Maurice Saatchi described last night's party, a celebration of 40 years of the advertising agency, as "the most unlikely coalition since the current government" to an attendant ripple of laughter from the gathered masses. It was an apt description given the rivalries and political divisions that had to be left at the door, for one night at least, of the Saatchi Gallery on the King's Road. The night brought together the staff and attendant political allies of Saatchi & Saatchi, which Maurice founded with his brother Charles in 1970 and is now Labour's ad agency, and the breakaway M&C Saatchi which they set up in 1995 and is staunchly Tory.
Saatchi & Saatchi's spectacular reminder of how things were - London Evening Standard 9/13/10
There was no faulting the event held in the Saatchi Gallery - it was truly spectacular. No, partly it was because the advertising industry doesn't hold such gloriously boozy, no-expense-spared, gatherings any more. This was a true bash, a throwback to the adland parties of the Eighties, a sensation heightened by the fact that many of those present were themselves stars from that mad but wonderful period. I don't think I've seen so many bouffants and all-year tans in one place before - and that was just the men. These days, it's hard to imagine the power of the Saatchi name. No business, or political party even, thought it was anything unless it could claim that the Saatchi brothers were in their corner. No agency since has come close to matching their magnetism and clout. "Year one," said Maurice, "11 people in a room. Year 10, biggest agency in Britain. Year 20, biggest advertising agency in the world. Year 25, bang!"
Where have advertising's Mad Men gone? - London Evening Standard 9/06/10
Maurice and Charles Saatchi, still two of the best known names in British advertising, are probably the closest we have got to a real-life version of TV's Mad Men. So it is appropriate that a new series of the BBC4 drama about a US ad agency starts on Wednesday, the evening before the Saatchis throw a big party to celebrate their "first 40 years" in advertising.
Saatchi & Saatchi: 40 years in advertising - Channel 4 News 9/10/10
Margaret Thatcher and John Major were among the guests at a party marking 40 years since Saatchi & Saatchi was created. Arts reporter Stephanie West says it was a moment when political foes and advertising adversaries came together.
Saatchis unite for agency's 40th anniversary - Campaign 9/06/10
M&C Saatchi will join Saatchi & Saatchi in celebrating its 40th anniversary on Thursday despite years as bitter rivals.
Saatchi reunion the excuse for a 'damn good party' - MediaWeek Blog 9/10/10
Adland legend Maurice Saatchi pulled out all the stops to make Saatchi's fortieth birthday party at the Saatchi Gallery last night a true-blue bash, with creatives outnumbered by the Conservative contingent.
SAATCHI AT FORTY - Engine Group Blog 9/07/10
This week marks the 40th anniversary of the founding of Saatchi & Saatchi. I was lucky enough to spend the first six years of my career with the company, having been seduced by their milkround presentation – a wonderful blend of creativity and confidence.
Maurice and Charles Saatchi celebrate 40 years in advertising at star-studded event in London - Campaign Brief 9/10/10
As M&C Saatchi founders Maurice and Charles celebrated 40 years in advertising in London last night, worldwide chairman Tom Dery reflects on the agency's first 15 years of operation with an eye to the future. The most famous siblings in advertising commemorated four decades astride British advertising and culture with a big party at London's Saatchi Gallery last night.
BARONESS THATCHER HELPS SAATCHI CELEBRATE 40 YEARS - Daily Express 9/11/10
Maurice Saatchi, one half of M&C Saatchi, the global advertising agency he runs with brother Charles, delivered a heartfelt speech to thank the former prime minister – 84 and battling dementia – for her support, praising her as "an inspiration".
Lord Saatchi: 40th anniversary of the founding of the agency - Telegraph 9/10/10
To celebrate the 40th anniversary of the founding of the agency, Lord Maurice Saatchi has engineered a rapprochement between Saatchi and Saatchi
Saatchi brothers mark 40 years since the foundation of their ad agency - The Guardian 9/06/10
This week marks the 40th anniversary of the founding of Saatchi & Saatchi. In a move that has surprised many in adland and the media, the agency is throwing a party at the Saatchi Gallery - which is owned by Charles, who quit the board in 1994 after a shareholder rebellion ousted his brother, Maurice. The years of bad blood, client-pinching and name-calling this produced - dubbed Saatchistory in the kind of wordplay relished by advertising creatives - seems to have come to a halt as the staff of M&C Saatchi, the company founded by the two disgruntled brothers, will join the bash.
Saatchis unite for agency's 40th anniversary despite rivalry - Campaign 9/07/10
M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary in the UK on Thursday despite years as bitter rivals. The milestone birthday bash, which will take place at the Saatchi Gallery on the Kings Road in London, is set to reunite Maurice and Charles Saatchi with their former agency for the first time in six years.
The Saatchi's 40th anniversary in advertising inspires a microsite museum - ADLAND.TV 9/15/10
The Saatchi brothers are celebrating 40 years in advertising as Saatchi&Saatchi, and 15 years as M&C Saatchi which was founded in a rather dramatic fashion back in 1995. In London on Sept. 9 the two agencies let bygones be bygones and actually came together to throw a huge party to commemorate the event. Bono was there, Margaret Thatcher was there. My invite was clearly lost in the mail. *sulks*.
Saatchis celebrate 40 years in advertising - BBC News 9/10/10
The Saatchi brothers have been celebrating the fortieth anniversary of the founding of their original agency of Saatchi and Saatchi.
A rare outing for a defiant Maggie: Baroness Thatcher attends Saatchi's 40th anniversary party - Daily Mail 9/10/10
Margaret Thatcher last night defied her illness to make a rare public appearance. The former Tory Prime Minister, who has bravely battled dementia for ten years, attended the 40th anniversary celebration of the Saatchi advertising company in central London.
Brand of Brothers - Sunday Times 9/05/10
They bought and sold the world, building Britain's biggest advertising agency. When they started believing their own hype, they lost it. Forty years after creating Saatchi & Saatchi, are Charles and Maurice still crazy enough to start it all again?
Maurice Saatchi on his 'brutal simplicity of thought' - The Guardian 9/06/10
The words "brutal simplicity of thought" sum up the Saatchis' approach: "Its origin lay in Bertrand Russell's masterpiece, The Conquest of Happiness, in which Russell explains that happiness can only be achieved by 'the painful necessity of thought'.
Branding a Double Dip - CNBC 9/09/10
CNBC's Louisa Bojesen spoke with Moray MacLennan, worldwide CEO of M&C Saatchi, and Kevin Roberts, worldwide CEO of Saatchi & Saatchi, to ask them how to brand a double dip and whether it's possible to rebrand the banks.
A celebration of the Saatchis - The Independent 8/26/10
A celebration of the achievements of the most famous siblings in British advertising could never be billed as a mere anniversary party. Oh no. The "Saatchistory" is what it's being called, a monumental bash to mark the contribution that Maurice and Charles Saatchi have made to British cultural life over the past four decades.
